Authors

With over 25 years in Digital, you could say Gideon is an "industry dinosaur," but he prefers "seasoned veteran." As the Founder and CEO of Buyapowa, he's taken his fair share of lumps and lessons from past ventures with Universal, LetsBuyIt, Capgemini, Reuters and HMV to forge a more effective approach to customer acquisition. Gideon leads Buyapowa with a focus on delivering not just fancy software but tangible results—because, let's face it, what's the point of being a dinosaur if you're not making an impact? Balancing the inventive use of rewards with rigorous data analytics and stringent security standards, Gideon and his team have crafted programs that elevate customer lifetime value by a hard-to-ignore 37%. So, while he might joke about his "prehistoric" status in the digital age, his aim remains modern: smarter, more efficient customer acquisition strategies that genuinely move the needle.

As a renowned brand and marketing expert, Buyapowa’s Director of Creative and Brand, Robin Bresnark, has helped countless global powerhouses build strong customer relationships and accelerate acquisition. Robin began his career in music journalism and film & television production. As well as writing for The Face, NME, Total Football, and the Detroit Metro Times, he was a senior writer at the legendary British music magazine Melody Maker, discovering and breaking some of the biggest bands in the world, including the likes of Coldplay and Muse. He went on to produce and write for a number of TV shows, before moving on to feature-length projects with George Michael and the second-biggest band of all time, Led Zeppelin. Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organizations as varied as Cancer Research UK, HMV, and the UK Government engage their communities while maximizing revenue.